Human instinct plays a vital role in society and characterizes the feeling of mutual discernment. In fact, rivalry is nature's essential capacity. Those who are best prepared to fight in a natural specialty survive. But human nature is useful to the extent that we have the intellectual competence and a better chance of transmitting it to nature and to others. Some people argue that human nature is more cooperative because of its sharing and helping behavior, but others argue that humans are competitive because they compete in all areas. It is also important for economic growth. So human nature is pleasant and focused on the fact that we cannot cope with each other. In this essay, I shed more light on rivalry and cooperation. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay At first glance, human nature is competitive because humans compete for resources such as jobs, food, shelter, and so on. Rivalry is organically acquired, it is found in all species and in all kinds of people such as students, specialists and children. Moreover, “competitive analysis” is an article about competition in society, in this article the author tries to explain the situation of marketing. and they explain to us the functions of competition. The article also discusses the exchange of "brands and companies" to make their article strong. According to the author, marketing companies promote brands in the market, which leads to competition. (Deshpande and Gatigon 273) When new brands appear in the society, rivalry increases in the market. The authors argue that “there is surprisingly little empirical work on competitive decision making, particularly in the field of marketing” (Deshpande and Gatigon, 271). For example, Apple iPhone and Samsung are two different brands. When iPhone came to the society, they changed the place of Samsung mobile phones, but on the opposite side, when Samsung came back with a new version, the place of iPhone also changed. So, in this way, competition rises between two companies, which leads to technological development. According to Deshpande and Gatigon, “potential marketing barriers to entry are: product differentiation, buyer switching costs, marketing economies of scale, and access to distribution channels” (276). Firstly, the competition depends on the quality and quantity of the products, like some products are very good and better than others, for example, iPhone has a 2-3 megapixel camera which creates attraction among buyers , but Samsung has a 2 megapixel camera only. Thus, competition depends on the value of the products. Second, the cost of a product. It is also a cause of rivalry because when one company explores its product at a high cost but another company operates at a low price, this condition affects the buyers. P.melis and Semmann described the concept of cooperation and they believed that collaboration is a global discourse, which means that it is necessary in all areas. The authors stated that in this contemporary world, people depend on each other in daily life. For example, in this modern society, people engage with each other to achieve our goals. “They can help a friend carry boxes, hold the door open for a colleague, help a blind person cross the street or donate blood”.