Shopping has evolved from a simple necessity to an adventure. Now it’s an experience, an opportunity to celebrate with friends and family. Gone are the days when a list was made and purchases were made at the nearby Kirana store. Now, shopping is a welcome break from busy schedules. Retail giants like Big Bazaar's Rule Hearts with 'Is se sastha aur acha kahin nahi', D-Mart with 'Daily Discounts Daily Savings', Central with the motto 'Shop Eat and Celebrate' while the group's supermarket by Aditya Birla - PLUS “Hamesha Extra”.Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay The reason behind all these slogans and visual merchandising is to convert visitors into buyers. At this point, it is important to understand the concept of visual merchandising, which deals with product presentation and creating a mood in the retail store. A good display entices people into the store and also encourages them to take a look around. A successful retail store requires a unique image that can leave an impact or visual in the mind of the consumer. Visual merchandising can help create a positive image that can lead to successful sales. This not only communicates the store's image, but also strengthens the store's advertising efforts and encourages the customer to ultimately purchase from the store. Visual merchandising can be defined as anything that the customer sees, both externally and internally, that creates a positive image of a business and results in attention, desire, interest and a final action, i.e. sales. In other words, “visual merchandising refers to everything that can be seen by the customer inside and outside a store, including displays, decorations, signs and layout space. The overall goal of visual merchandising is to entice customers to come into the store and spend money. It includes the presentation of merchandise as well as other important elements that create the overall atmosphere of the store. 80% of impressions are created by sight, which is why it is said: “a picture is worth a thousand words”. Every customer has a visual image of a store in their mind. How good or bad this image is depends on how the customer perceived the display in the retail store. Visual merchandising is a major overlooked factor in the success or failure of a retail store. A store should have an attractive appearance that makes the customer feel comfortable and also encourages them to purchase. Visual merchandising is directly involved in 2/3 of the entire process of converting a simple visitor into a buyer. Recently, visual merchandising has gained importance as a quick and cost-effective way to revamp retail stores. It is an art used to display and present products in the retail store, at the entrance and on window displays with the aim of increasing footfall to the store. and possibly the sales volume. Traditional levers of competition, such as assortment, service and customer and market segmentation, are no longer fashionable. More and more people attach importance to interior design that has moved from store layout to entertaining and inspiring consumers, thereby bringing added value to the store. Consumers respond both consciously and unconsciously to visual cues when visiting a store. Visual merchandising is an artistic method of ensuring that merchandise sells faster. It's a.