"Marketing is everything and everything is marketing" (MC Kenna R 65-79) marketing our product to customers today has become very difficult due to its completion on the global market. Technology works with new innovations bringing a new product to the market every day. The main objective of the company is to sell the product to the customers and increase the brand value. Nowadays it has become very difficult to market your product in the market. Marketing your product in this current industry must be new and different and customers must think that it is different from other products. Your product should create its own market and everyone should remember that. Marketing is done in different ways to sell the product to the customers and it must be different from others. The marketing of your product depends on the product you are going to launch and mainly on the sector you are targeting. We must first know our customers, their needs and how our product will help them. Marketing can be done in different ways to sell your product. SEMIOTICS means Study of Signs. Semiotics is part of marketing and who takes care of the singing. Sings means the next questions that come to your mind are only singing on a daily basis, we will come across many such as road songs, pub songs and many more. Not only is semiotics also a visual song, that is, photographs, paintings and drawings. Not only sounds, body language and words fall under semiotics. You have to understand by seeing it and you can read the song. “Semiotics is interested in everything that can be considered as a song. » (Eco 1976, 3-7). Semiotics does not only refer to songs in everyday language, but also to what represents something and to something which refers..... . middle of paper ......ent customer in different market shares. “Meaning has become adopted as a general term covering both sense and reference in linguistics. » (Winfried 1995, 92-102). Meaning gives the details of the product, which helps the customers to get information about the product. The meanings help identify the product among many products and provide specific information about the product. Meaning used as a reference to the product. The reference gives a precise answer about the product and tells us which company it belongs to. The code helps identify the product. It shows variation from sign and signal. The code sticker is used to recognize the product in different areas in physical form. Photos help verify your product and what it looks like and help identify the product you want. The photos are also different from other products and show the correct structure of the product..