First impressions are last impressions, as the saying goes, forming a good first impression is essential to the successful start of any relationship, whether professional or personal. In his article SE Asch (1946) states that “we look at a person and immediately a certain impression of his character is formed in us” (p. 258). It's the perfect way to describe what happens when we meet someone for the first time. time. This is a phenomenon known as the primacy effect which is universal because we have all judged others based on the first impression they make on us. But can we make impressions when we haven't actually met the person face to face? Greenlees, Dicks, Holder, and Thelwell (2006) wanted to examine exactly this when they conducted their study. The aim of this study was to investigate the order of information presentation, observer knowledge and response mode. So this was essentially a two-by-two-by-three correlational study. Participants in this study were 40 male soccer coaches, 40 male soccer players, and 40 males with no soccer experience. These participants were then divided into two groups who were then randomly assigned to view one of the condition videos. All participants watched two videos of football players passing the ball, one of the videos they saw was a control. The control images were shown in the same order for both groups, however the other player's video was shown to half the group in a descending order where the player went from good to bad. The other half of the group saw this player go from bad to good. The video was filmed in the same location for both players to ensure that only the player's skills differentiated the two videos. The...... middle of paper ......ees, I., Dicks, M., Holder, T., & Thelwell, R. (2006). Order effects in sport: Examining the impact of order of information presentation on ability attributions. Psychology of Sport and Exercise, 8(4), 477-489. doi:10.1016/j.psychsport2006.07.004Li, C. (2010). Primacy effect or recency effect? A test of long-term memory for Super Bowl commercials. Journal of Consumer Behavior, 9(1), 32-44. Nahari, G. and Ben‐Shakhar, G. (2013). Primacy effect in credibility judgments: The vulnerability of verbal cues to biased interpretations. Applied Cognitive Psychology, 27(2), 247-255. doi:http://dx.doi.org/10.1002/acp.2901Rowland, E., Skinner, CH, Davis-Richards, K., Saudargas, R., & Robinson, DH (2008). An investigation of the placement and type of seductive details: The primacy effect of seductive details on text recall. Research in schools, 15(2), 80-90.