Fashion is an integral part of Spanish culture. It is the home of famous designers, prestigious international fashion brands and some of the most famous models. Zara is one of the most famous clothing brands in Spain; When people think and talk about Spanish fashion, Zara always comes to mind. It is a clothing line that belongs to Inditex, one of the largest retail groups. They are known for delivering fast fashion at affordable prices to low-cost countries; always trying to meet customer needs but at the same time sharing the passion for fashion across the world and helping people express their tastes and sense of style. But first, before we get into the world of Zara fashion, let's talk a little about the place where it all began: Spain. Spain, officially known as the Kingdom of Spain, is a democracy organized in the form of parliamentary government under a constitutional monarchy. That is to say “a social, representative, democratic and constitutional monarchy in which the monarch is the head of state and the Prime Minister is the head of government”. The king, who serves as monarch, is responsible for ratifying laws, dissolving the legislature and nominating candidates for prime minister. The monarch is also known as head of state and head of the armed forces, but he does not have an executive role, his power is more symbolic than real. He is more responsible for representing Spain in international relations. This is a hereditary position; both men and women can be heirs, but only if the monarch has no sons. King Juan Carlos I has held this position since November 22, 1975 and the heir apparent is Prince Felipe, Prince of Asturias. The prime minister, known as the "president", serves...... middle of paper ... ...re.Unlike the go-to companies, Zara delivers new products twice a week to all of its companies in the world. This was made possible because they control manufacturing more closely than companies, they act as both a supplier and a retailer. Instead of outsourcing to Asia or countries where production is cheaper, they have 14 highly automated Spanish factories that form the basis of their products. Then these unfinished products are sent to more than 300 small network partners in Portugal and Galicia to manage the rest of the process. By not outsourcing, they have the advantage of making changes to their products based on customer preferences; they have the ability to respond quickly, designing new styles and releasing them into stores while the trend is still at its peak. So we can say that supply chain management is the key to Zara's success..