The documentary Consuming Kids: The Commercialization of Childhood by Adriana Barbaro and Jeremy Earp clearly shows how the ever-changing advertising industry targeted children and the effects harmful effects that advertising can have on them. As Barbaro and Earp (2008) mentioned throughout the documentary, once the floodgates were "opened", many advertising agencies began doing their best to bombard children with as many advertisements as possible, insinuating as much as many brands as possible in their lives, and ultimately trying to make them “brand loyal”. (Barbaro & Earp, 2008; Eagle, Bulmer, Bruin, & Kitchen, 2005). It is then imperative to understand and analyze why these companies act the way they do, as well as the universal consequences of such tactics. Through analysis of the advertising activities of these companies, this article will demonstrate how harmful the advertising industry is towards children, the universal consequences of such tactics, and what needs to be done about these advertising companies. advertising to avoid even more harmful consequences for children. in the future. While the first half of this article will discuss how the advertising market has evolved over time, the second half will examine the effects and significant ramifications of advertising, and potential solutions to improve advertising will be proposed. Thus, an analysis of the evolution of the advertising market, including a discussion of the effects and consequences of advertising aimed at children today, will not only prove that marketing aimed at children is a social problem, but will propose also how children's lives can be improved through advertising regulation. paid service of promoting a product and influencing consumer attitudes through various forms of media...... middle of paper .......ca/ps/retrieve.do?sgHitCountType=None&sort =RELEVANCE&inPS=true&prodId=AONE&userGroupName= ko_acd_uoo&tabID=T002&searchId=R1&resultListType=RESULT_LIST&contentSegment=&searchType=AdvancedSearchForm¤tPositTepperman, C., Albanese, P., and Curtis, J. (2014). Principles of Sociology: Canadian Perspectives (3rd ed.). (L. Tepperman, P. Albanese and J. Curtis, eds.) Don Mills, Ontario, Canada: Oxford University Press. Retrieved February 26, 2014 Tepperman, L. and Curtis, J. (2011). Social problems: a Canadian perspective. Don Mills, Ontario, Canada: Oxford University Press. Retrieved October 26, 2013 Verma, D. and Kapoor, N. (February 2004). Influence of television advertisements on children's purchase response: role of parent-child interaction. World Business Review, 5(1). Accessed March 5, 2014, from http://gbr.sagepub.com.uproxy.library.dc-uoit.ca/content/5/1/51.full.pdf+html