Individually, each of the sections represents factors that help influence a consumer to purchase a product and collectively, they are called the four Ps of marketing. Some features and benefits of our products would be our user-friendly packaging. All of our packaged meats, including sausages, are sealed in vacuum-sealed plastics, which not only prevents meats from spoiling, but also preserves their freshness. Additionally, many of our sausages are pre-seasoned, reducing the amount of work required. by the consumer. The price of our products is also very fair, as the vast majority of our livestock is supplied by our own agribusiness. This not only makes the product cheaper for us to manufacture due to lower labor and supply costs, but it also makes the product cheaper and more affordable for the consumer. Our promotion is currently mainly through online or television advertisements, as these are the types of promotion that reach the most consumers, and we currently market our products to retailers and wholesalers, with transport mainly carried out by land within the country.