The notion of concept generation and selection is an important step in the engineering process. Concept generation revolves around the idea of ​​conducting research around a product area and developing solutions to the problem at hand (Smith, 2014). Meanwhile, concept selection is the process of evaluating the developed solutions against each other and whether they meet the criteria of the original problem to be attempted to solve. Accomplishing the two tasks mentioned above can be achieved through a number of methods for each domain which this report will examine for both domains with case studies and examples used in the real world. Concept generation is “the notion of intensifying solutions and possible solutions.” may involve multiple ways of finding this” (Smith, 2014). During concept generation, a number of ideas mentioned below are combined to form a final solution. Such a combination often occurs through research and can often involve identifying competing products and existing solutions to better understand what is done well and what is lacking in a product. This research may also include conducting patent searches to understand what current solutions are present. Another form of research that can take place is reverse engineering, which is "any activity carried out to determine how a product works, to learn the ideas and technology that were used in the development of that product" (CEM KANER, 1998). Reverse engineering is used in a number of fields of engineering, particularly in software engineering, where it can be used to see if a competitor has used sections of your original code, while the action Inverse is often used to gain knowledge about the code to enable file formats to work. with a new product. There is also a middle......a middle of paper...offering an equal opportunity to present the big ideas surrounding this section. Works citedCEM KANER, JP (1998, July). Article 2B and reverse engineering. Retrieved from Kaner: http://www.kaner.com/pdfs/RevEngShort.pdf ctl.ua.edu. (March 13, 2014). The method of pairwise comparisons. Retrieved from ctl.ua.edu: http://www.ctl.ua.edu/math103/voting/methodpc.htm Gerber, E. (2009). Use improvisation to improve the effectiveness of brainstorming. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, 97-104. Smith, J. (March 20, 2014). Concept generation. Retrieved from Eng 1211: http://wattlecourses.anu.edu.au/mod/page/view.php?id=360603Smith, J. (2014, March 12). S2B- Engineering skills. Canberra, ACT, Australia. Trochim, W. M. (1989). An introduction to concept mapping for planning and evaluation. Program evaluation and planning, 1-16.