Marketing analysis of GITS-FOOD PRODUCTS PVT. LTD.GSN 408 Marketing Management 1The TeamAli Tejani #03119386Christopher Pangestu #04255682Thanapong Sirirat Usdorn #03122204Speaker: Associate Professor Susan DannDate of Submission: Wednesday, December 19, 2001Word Count: 3054Queensland University of Technology - MBATable of Contents1. Company presentation 12. Environmental analysis 22.1. Micro-environment2.2. Macro environment2.3. Environmental scanner3. Market segmentation 44. Market positioning strategy 74.1. Prepare the positioning strategy4.2. &...... middle of paper ......gain from their experiences in the market, and this knowledge influences the consumption decision. (McColl-Kennedy, Janet R. and Kiel, Geoffrey C. 2000: 102) “X Life Style- Gits-Food focuses on how people spend their interests and activities, and on their opinions.4) Situational Factors Situational factors influence customer¡¦ decision-making in different ways, such as the occasion to purchase, the time or weather to purchase, sale displays and crowding in a store, and the amount or lack of money in the hands of customers.7. References „X Mc Coll-Kennedy, Janet R. and Kiel, Geoffrey C. (2000), Marketing: A Strategic Approach, Nelson: Melbourne „X Neal, C. Quester, P. and Hawkins, D. (2000), Consumer Behavior: Implications for Marketing Strategy, McGraw-Hill: Sydney"X Proctor, T. (2000), Essentials of Marketing Research, Prentice Hall: London"X http://www.gitsfood.com/2001"X Interview and questionnaires carried out by email and telephone in Pune, India.