“Our society needs more heroes who are scientists, researchers and engineers. We must celebrate and reward people who cure diseases, expand our understanding of humanity, and work to improve people's lives. » - Mark ZuckerbergSay no to plagiarism. Get a tailor-made essay on 'Why violent video games should not be banned'? Get an original essay People need qualitative research to further improve their lifestyles, as well as to advance technology and the environment in which they evolve. Through quality research, the company is able to gain greater knowledge of today's most current technologies. and urgent problems. By using research information, people make better decisions in their lives. In the documentary Super Size Me created by Morgan Spurlock, viewers follow the case study of a man determined to discover the results of his fast food consumption. After discovering that approximately sixty percent of all adults living in the United States are overweight or obese, Spurlock himself goes on an exclusively McDonald's diet for thirty days, even though the real underlying problem is that McDonald's foods have no significant nutritional value, becomes clear. , Spurlock attempts to dig deeper and question whether or not the fast food industry should be blamed for the "obesity epidemic." Through a 30-day McDonald's diet analysis, Spurlock discusses the importance of a quality case study regarding nutritional health and reveals that regularly indulging in fast food causes serious health damage . Quality case studies are in-depth investigations of a single person. , group, event or community that are based on fundamental operational definitions. These operational definitions indicate how the concepts of the study are to be measured, as well as the operations that will be used and how they will be used to produce results. Spurlock directly states his operative definitions, which he uses in his hypothesis and then in his reflection on his case study. He says: “[The rules of this 30-day McDonald's diet are:] rule number one: [I] can only gain weight when told to; rule number two: [I] can only eat McDonald's food…water included; rule number three: [I] must eat everything on the menu at least once; and rule number four: [I] must eat three meals a day. This statement by Spurlock gives a definition of his terms used in his hypothesis; he also creates an exact procedure for his diet and shows exactly how he plans to determine his data. By establishing these measurements, he eliminates errors in his research by reducing the chances of misinterpretations of what he studies. Quality case studies continue for extended periods of time, so that processes and developments can be studied as they occur. In order to properly study a topic, researchers examine a person's daily routine, as well as the people around them, as well as the official documents that surround and support the argument the case study is aimed at. . During the 30-day McDonald's fast food diet, Spurlock presents extensive qualitative data, descriptions of events from his personal perspective, as well as a few legal documents sharing the same ideology that McDonald's is causing problems in the,.