In the early 1990s, Laura Mulvey's thesis regarding the patriarchal structure of an active male gaze influenced feminist and Hollywood film criticism. Mulvey's project is to use psychoanalysis to uncover the power of patriarchy in Hollywood cinema. The patriarchal influence on cinema is mainly found in pleasure (the pleasure of watching) or, as Freud put it, in scopophilia. Mulvey suggests that it might be possible to create a new form of cinema through the revelation of the patriarchal power to control cinematic pleasure. Many critics have noted that Mulvey's application of psychoanalysis and cinema appears in an ironic return to Freud and Jacques Lacan. Mulvey uses the gaze to examine male pleasure in narrative cinema, but Lacan argues that the gaze is a far more primary part of human subjectivity than patriarchy which, while powerful, is a secondary manifestation of culture. Cinema offers many pleasures and one of them is scopophilia. In the three essays on sexuality, Freud “isolated scopophilia as one of the constituent instincts of sexuality that exist because they are entirely independent of the erogenous zones. At this stage, he associates scopophilia with taking others as objects, subjecting them to a controlling and curious gaze. Cinema, in addition to the pleasure of watching, also develops scopophilia in its narcissistic aspect. The scopophilic aspect comes from the pleasure of using a person's sexual desire through sight therefore the narcissistic aspect develops through the constitution of the ego and comes from the identification of the image seen. Cinema offers anthropomorphic stories, and the way cinema presents space, environment and human forms makes audiences more curious and susceptible...... middle of paper ...... rational structures pleasure and displeasure, identification and ideological dimensions of subjectivity, and the dangers of concepts based on biological definitions of sexual difference. In conclusion, no one really tells us today who has the upper hand over the dominant view. In everyday life, from my point of view, men have the upper hand in the gaze because even in advertisements, women are presented to attract the viewer's attention, which means that the target audience is mainly l man, but in a certain way, women. Also. Many women admire models, girls do advertisements that look slim and pretty, which makes women want to become like them, but in a way it is seen as jealousy. Men and women have many differences, from outer appearance to inner feelings. Perhaps this is what makes man have the upper hand in most situations...