Value Meals or Regular Menu We are all part of a highly evolved society where food has become part of everything. Either way, food and restaurants are involved in everything that happens in our lives. It all comes down to issues of scarcity and how we allocate resources and use things in order to maximize returns. The objective is profit maximization and cost minimization. The customer is probably the most complex piece of the puzzle in the restaurant and fast food world. They want preferential treatment and when they don't understand the human element in the deal, they simply walk away. But the customer's reaction depends on the type and nature of the product itself. As times change, people work day and night to earn a decent living, and when they spend money, they want the items purchased to be worth it. From the consumer's point of view, a quality meal is very important, because they spend little money on many things. It's human nature to be greedy, and if a person is getting a value meal containing several items for just $5, then why on earth would they want to spend $5 on a regular menu that only serves burgers and fries. Although it may seem like a joke, if America built lots of McDonalds and Burger Kings in enemy territories, it would eradicate the need for atomic bombs. the obese population would soon self-destruct. However, the only problem is that America itself is becoming its own enemy, with obesity reaching epidemic proportions. According to a recent observation, more and more Americans are becoming tall: about 60% of them are adults, 14% of them are adolescents, and the remaining 13% are aged 6 to 11. This increasing obesity is the real reason why... middle of paper ......t food restaurants and restaurants that offer take-out meals. Now that restaurants are seeing so many people interested in these deals, they are starting to offer things to attract more people, like toys, puzzle games, and other things like that, mainly aimed at children. Great Value Gourmet Bibliography: Meals and Menus by Paul Gayler All About Food Exchange Values: How to Add...Mixed Meals, Prepared Products, More Variety...to Your Diabetic Meal Plan by Marilyn A . Swanson, Pamela A. Cinnamon 30 Minute Meal 2 – by Rachael Ray; First Meals -- by Annabel Karmel, Ian O'Leary http://www.cannedfood.co.uk/canveniently.asp?ID=63&cat=140 http://www.weightlossresource.com/library/showarticle.cfm/ID /1149/ http://www.labambaburritos.com/valueMeals.asp http://www.mercola.com/2002/jul/6/value_meals.htm http://www.prohealthnetwork.com/library/showarticle.cfm /IDENTIFIER/1149/