DEMAND- Customers, needs and expectationsEveryone wants to be beautiful. The global world we live in creates stereotypes that become models. Models overrepresented all around us: in magazines, on television, in fashion shows, in advertisements, on the street and even at work or at school. It's a fact, everyone wants to look like the silhouettes in magazines, both men and women: perfect skin and a perfect body for a perfect life. Trend, creates global demand and thus it grows, segmentations increase with the quantity of products exposed to the public, creating an unstoppable trend.1. Trends. Development of global demand Men's cosmetics are in high demand, but at no time does the men's cosmetics market become the rival of the women's cosmetics market. Even if it has developed, its size remains modest and its growth is rapid but regular in Europe; The cosmetics market in general is approximately 59.47 billion euros according to the European Association of Hygiene-Beauty-Perfumery Companies. Germany and France are the two largest European markets. If women still buy as much hair care or skin care products, men will start shopping with them and this could increase both purchases.b. Market size and volume The global market for men's cosmetics is worth around 3 billion euros, of which around 700 million euros is for grooming products alone. Furthermore, its growth rate is 7-8% per year. By comparison, the global women's market is worth around $200 billion.c. Quantity of consumers in the market and its evolution (increase, decrease) segmentation of consumersOver time, the market and its development increase, as does the segmentation with in the middle of the consumption of paper ......companies which are on the market and create, produce and sell cosmetic products for men. They have been in the market for several years and enjoy enormous popularity and distinction depending on the type of customer they are trying to target. We have 2 divisions, those that sell by name, those that sell by shield based on pharmaceutical production. When segmenting the market, we are able to establish the companies and brands that operate in the market, and all of this helps to establish the leaders in each sector. The French cosmetics industry is an industry that “attracts” growth; the French cosmetics industry has seen its sales increase for the fortieth consecutive year. The turnover is distributed harmoniously between export (57%) and sales in France (43%). The cosmetics industry grew by 3.5%. The French men's cosmetics market follows the global trend.