• Undertake a capacity study and develop a standardized international system for collecting tourism statistical data. This will help in analyzing the tourism industry and its market. This statistical information will reflect different aspects of national and international tourism such as the number of travelers, number of nights, purpose of travel, types of accommodation, economic value of expenditure, etc. These studies will not only provide an overview. and determine the future model, but they will also eliminate possible negative aspects, which will bring continuous improvements. It should be remembered that tourism statistics are relatively new in Albania. For this reason, the MTCYS should seek technical support from experienced agencies or even countries. In collaboration with MTCYS, local institutions should create a tourism database. It will not only be used to store all information concerning tourism but this data will also be accessible to research and businesses. Researchers will evaluate the information and provide advice, while businesses will be informed of possible areas of investment. The MTCYS should award financial rewards or otherwise alleviate tax responsibilities for tourism operators and businesses that rigorously submit the required data for the database; • Develop a marketing and promotion strategy with campaigns promotional activities throughout the year which will serve as an image creator and will be used on the local and international market. This strategy should be focused not only on the national scene but also on the international scene. It is very important to raise awareness among the public and private sectors as well as NGOs. The more we expand the network of actors in this p...... middle of paper ...... behaviors and preferences, we should resort to a tourism survey. This way we will be more aware of what they need, the areas where we need to focus our planning and in this way the development of a strategy will be easier and more effective (see Annex VI for surveys mentioned above). The key ingredient of almost all tourist sites is originality. Korça County undoubtedly has the potential to offer a unique experience to tourists. One way to achieve this is to use local products. If the service sector is locally owned and local manufacturers produce more handicrafts and other products, tourists will be exposed to a more traditional culture, specific to Korça County. Without carrying out the above actions, planning a tourism development strategy is impossible. difficult and this will also delay the economic development of Korça County.