IntroductionNetflix is ​​a successful company offering home DVD rentals and streaming movies for a monthly fee. The company has experienced successes and failures in its daily operations due to internal and external factors which are the key to the success of any operation. The company has become competitive in the industry by adopting product differentiation strategies, making it a more diverse and accessible company (Gada, K. 2013). They launched a delivery service that ensured subscribers could access movies as quickly as possible. Thanks to the volume of subscribers, the company has received numerous reviews and peer comments which have allowed it to increase its sales and customer satisfaction. Company Analysis Netflix is ​​an online company headquartered in Los Gatos, California. The company's main business is online rental services in the entertainment and cinema industry (Noren, E. 2013). Netflix's entertainment and movie services cover various software products and services. Among these, DVD and streaming movies, TV shows and original series (Gada, K. 2013). As a startup, Netflix faced disappointing performance results, but the innovative company continued to change its strategy while identifying and exploiting any new opportunities that presented themselves (Noren, E. 2013). It was then that the company designed and developed a website that allowed it to host millions of subscribers, thereby raking in huge profits. Netflix has a very unique value chain business model. Operations plays a central role where most functions take place, including sales and distribution (Noren, E. 2013). The Netflix website is the central part middle of paper ......s to focus on gaining Internet TV status both internationally and in the United States by focusing on streaming services. streaming on the Internet and in particular by developing and producing its own original series (Soper, T. 2013). This strategy will phase out its underperforming physical media streaming service and keep Netflix ahead of the competition (Stelter, B. 2013). Overall, the key issue for Netflix is ​​to build a sustainable competitive advantage and become a leader in the highly competitive TV and movie rental market (Rottgers, J. 2013). It is a market characterized by a high degree of rivalry and threat of substitution, in which buyers and suppliers exercise significant power. Netflix will continue to gain a sustainable advantage by differentiating itself through customer service, growing its Internet content library, and investing in innovation with its suppliers and technology..