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  • Essay / Analysis of the predictable irrational by Dan Ariely

    When someone decides to steal money from someone else, before thinking about stealing, they must have had a long-term desire to receive more money. These impulses were then represented by the individual's short-term interest in stealing the money. Stealing money from every senior citizen in town was probably not a long-term interest, but at that time a short-term interest consisting of increased money was desirable for that person. For the example of picking up a pen in the doctor's office, individuals are unaware of how this reflects their honesty. Although the individual took up the pen, it was a short-term interest. But what is their long-term interest? Is there any point in always having a pen with you? Or is it something else? This is where it gets confusing. Overall, individuals must rationalize their mistakes and understand the benefits of being ethical while showing the value of being.