3.4 ​​Firm Strategy, Structure, and RivalryCorporate strategy, structure, and rivalry refers to conditions in a country that indicate how industries are established. This is not only about taking into account their organization, structure and management systems, but also about taking into account the nature of national competitiveness (Campbell and Edgar et al., 2011). All these factors between companies play a very important role that will be beneficial and disadvantageous for particular industries. As follows, the current strategy and structure of the wine industry in Australia plays an important role. The company pays close attention to structure and strategy to check whether the environment is conducive to expanding production and could also be the winner in terms of contributing to international success. Furthermore, as described in Porter's framework, positive domestic rivalry and the search for competitive advantage within a nation can lead some industries to achieve this advantage on a more global scale (Dicken, 2011). Essentially, the rivalry in Australia lies in the fact that it has many famous wine producing areas that provide exceptional climate and environment for growing high quality grapes (Gemma, 2010). Australia is a natural place where premium wine is produced. These factors significantly enhance their competitive advantage in the global market. The Australian wool industry enjoys a competitive advantage through successful leadership, planning and innovation. One of the key strategies and characters in the rivalry has been to listen to the consumer's desires and strive to apply innovation before production. However, just as importantly, they have good leadership that motivates the factory to the forefront of technical capability, knowledge, research...... middle of paper ......viewer? sid=43bdbe57-c724-4f5b-a5ca- 1fd8fbca0d8e%40sessionmgr4004&vid=1&hid=4110.Paton, C. 2014. Rising LNG exports boost prices for Australian buyers: Energy. [online] Available at: http://www.bloomberg.com/news/2014-01-10/lng-export-surge-boosting-prices-for-australian-buyers-energy.htmlTrewin, DT 2006. One source comprehensive information on Australia. [e-book] Australia: ABC. http://homepage.ntu.edu.tw/~lbh/ref/Statandyearbook/YearBook/34.pdfWisner, JD, Tan, K., Leong, GK and Wisner, JD 2009. Principles of Supply Chain Management . [Australia [etc.]: South-Western. Yetton, P., Craig, JC, & Davis, J. 1992. A critique of Porter's theory of national competition. [e-book] Australian Management Review. http://eds.b.ebscohost.com.ezproxy.liv.ac.uk/eds/pdfviewer/pdfviewer?sid=1f97a217-4010-4103-a515-1864087919cc%40sessionmgr114&vid=1&hid=115