Economics are very important for any business. When the economy is down, businesses struggle to keep their doors open. Parents may be unemployed or not have an 8-5 job (Daycare 1). Amy Phan writes, “Parents lost their jobs or reduced their hours and pulled their children out of day care” (1). She explains that parents find childcare too expensive to continue (2). Directors can introduce new services to compensate for declining enrollment. Some centers offer parents flexible, part-time childcare programs and supervise children without an appointment (Daycare 1). Martha & May Daycare responded to declining enrollment by increasing its marketing and offering special prices (Phan 3). Although most child care centers can adapt to changes in the economy, some cannot and must be closed. Parents must therefore find alternative programs for their children. When New Haven's child care center closed, parents said finding a new program was difficult, as they were turned away due to space concerns at the day care centers the district referred them to ( China pen 2). Directors need to be careful about how they manage their company's finances. They never know how bad a situation will get, so they must learn to improvise what they can to stay in it.