is made up of different levels, which display the most basic needs, at the bottom of the pyramid. As the consumer's needs become more complex, they will move to the top of the pyramid. According to Maslow's hierarchy of needs, the needs at the bottom are physiological needs, such as the need for food, water, sleep, and warmth. So this can be considered the most basic needs. It is said that when a person meets an important need, it becomes a motivator to take the next step and attempt to satisfy the next most important need. So that brings us to the next step. The next level is the need for safety and security which must be considered. As needs become more and more complex, needs become more and more psychological and social. This brings us to the next stage, which is the need for love, acceptance and also the need for a sense of belonging in society. Higher up the pyramid, the need for self-esteem, status and feelings becomes important. The last step of the pyramid, is the highest part of the pyramid, it talks about self-actualizing needs. It’s about personal development and achievement. Physiological Needs People who struggle to meet their most basic needs, as stated before food, water, sleep and warmth, will not be able to afford my product. Therefore, it would not be a good idea for the consumer to purchase my product if it does not meet the most basic requirements. Security Needs My product, iPhone, provides security and safety options regarding passwords, etc. My product even has a safe mode option, which is used to remove corrupted files or applications that may harm the device. The smartphone is safe and easy to use, and it's mobile, so you can carry it with you and pu...... middle of paper ......The phone is a great product because it sets the bar and exceeds the limits of what a cell phone can do.DYLAN ROUX04/01/2014Marketing – DMA2306REFERENCE. 2014. . [ONLINE] Available at: http://archive.csustan.edu/market/williams/3410-07-10.htm. [Accessed April 1, 2014].7best smartphones to consider now.2014[ONLINE]Available at: http://www.usatoday.com/story/tech/columnist/komando/2013/03/29/bestsmartphones-htc- iphone5/2018259/. [Accessed March 31, 2014]. Hierarchy of needs. 2014. Hierarchy of needs. [ONLINE] Available at: http://psychology.about.com/od/theoriesofpersonality/a/hierarchyneeds.htm. [Accessed March 31, 2014].Buyer Behavior – The Decision Making Process.2014. Buyer Behavior – The decision-making process. [ONLINE] Available at: http://www.tutor2u.net/business/marketing/buying_decision_process.asp. [Accessed March 31 2014].