Apple is a global leader in consumer electronics with internationally popular products such as iPhone, iPad, and OSX computers, as well as services such as the iOS and OSX operating systems and iCloud, a mobile cloud. solution. These products, notably the iPhone, constitute a significant source of revenue for the company, allowing it to accumulate a cash stock of $203 billion. Additionally, Apple enjoys a high level of brand loyalty from many consumers and, according to Forbes, its brand is valued at $143.5 billion (http://www.forbes.com/pictures/ mli45fdhfm/1-apple/). Apple's sheer size allows for economies of scale to make production cheap, keeping the company at the forefront of what's possible.