Table of ContentsIntroductionBody Paragraph 1Body Paragraph 2Body Paragraph 3ConclusionIntroductionVisual arguments have become increasingly popular in advertising, politics, and the media. As a student, it is essential to critically analyze visual arguments and evaluate their effectiveness. This essay explores the visual elements, persuasion techniques, intended audience, cultural and social context, and biases and assumptions of a visual argument to evaluate its effectiveness. Say no to plagiarism. Get a custom essay on “Why violent video games should not be banned”?Get the original essayBody Paragraph 1The following visual argument is an advertisement promoting a new brand of organic food. The image depicts a field of green vegetables with a slogan that reads: "Eat Clean, Stay Lean." The visual argument uses color, contrast and visual hierarchy to draw attention to the product and its benefits. Bright shades of green catch the eye of viewers and suggest freshness, health and sustainability. The contrast between the greens and the white background highlights the dynamism and purity of the products. The visual hierarchy of the visual argument places the slogan at the top of the image, making it the main message and encouraging the audience to associate organic food with weight loss. The effectiveness of this visual argument lies in its simplicity and universality. The visuals are easy to understand and resonate with a wide audience. The benefits listed at the bottom of the ad show that the product is not only for weight loss, but also for overall health and wellness. The use of green vegetables in the image is powerful because it conveys the idea of ​​naturalness, which is essential for the target audience. In a world where processed foods are prevalent, people are attracted to anything that mimics the natural, healthy lifestyle they crave.Body Paragraph 2When we look at the intended audience for this visual argument, we can assume that it is targeting a niche market. People likely to purchase organic food care about their health, the environment and animal welfare. Advertising plays on the audience's emotions by using persuasion techniques such as emotional appeals, fear appeals and trend appeals. The emotional appeal is clear in the visual elements of the visual argument, which work together to create a welcoming and comforting ambiance. Fear appeals are used to steer the public away from processed foods by making them aware of the toxic effects of pesticides and chemicals in non-organic foods. The appeal of the movement is used to attract the public to organic foods by making it appear that everyone eats organically. The impact on the target audience is successful because the visual argument aligns with their beliefs and values. The ad's choice of color, typography, and slogans work together to create a message that resonates with the target audience. The advertised product is a representation of the healthy and moral lifestyle they aspire to. By purchasing and consuming organic food, the target audience feels like they are having a positive impact on their health and the environment.Body Paragraph 3By comparing this visual argument with other similar arguments, we can see that advertising for organic food has become a trend in the recent past. Many other brands use similar visual elements such as greens and organic fonts to create an organic aesthetic. Each advertisement has its unique touch, like, 63(1), 21–40.