One can consider one's communication skills as a general social property and one should try to use them every day in all possible communication scenarios. You need to prepare yourself for any communication problems you might face, for example due to cultural differences. When you travel abroad, you meet people who speak differently and use different body communication styles that you don't see in the United States. In America we would say gasoline, while in England we would call it gasoline, which is the more appropriate pronunciation. The more we listen and communicate, the more we will notice the different ways people communicate. In the United States, we shake hands with another as a formal greeting, but in Asia, people don't shake hands, they bow to each other. All countries have their own formal greetings. When communicating with others, whether from a different culture or just a crowd of business people, they should try to adapt to the needs of those with whom they are communicating. For example, if someone was English and came on vacation to America and asked for chips, they would receive a bag of chips in return because the language usage is different. (Dillon, p. 4). A universal way of communicating is through images. If we have lost an audience and need to make them understand what they are communicating, we can use images to show the audience what they mean. Communication can also help businesses understand the customer better. In their article, A Communication-Based Marketing Model for Managing Relationships, Tom Duncan and Sandra Moriarty discuss a study in which research used a communication-based, rather than persuasion-based, relationship marketing model as the basis for 'a new customer-focused marketing. of paper... it is not a way to connect people together and create relationships. Communication can also be a problem if one is not aware of another person's culture, age, or health status. If one wants to communicate successfully, one must learn other customs and ensure that if a person has health issues that make communication more difficult, they will take this into account and work with those limitations to make communication more difficult. effective. .Works CitedDuncan, Tom and Sandra E. Moriarty. “A communication-based marketing model for managing relationships.” Journal of Marketing 62.2 (1998): 1-13. ProQuest. Internet. March 31, 2014. Dillon, D. Effective Communication. 2008. Journal of Business Communication. Taken from the web. March 31, 2014. Franz, G. Communicating with older and younger people. 2012 Journal of American Health. Taken from the web. March 31, 2014