Although they are the majority of the millennial population, they have different reasons for using the social media platform. According to the American Press Institute, “seven in 10 people regularly click and read or watch news or headlines published by other people. They also participate in the news in a way that is not entirely possible on more traditional platforms. Six out of ten people, for example, say they regularly “like” a published article, title or link. Nearly half, 42%, say they regularly post or share news content on Facebook themselves, and 34% say they regularly comment on news, headlines or links” (How Millennials Use and Control Social Media , 2015). For Millennials, Facebook serves as a source of information and they interact with the platform to obtain information. Idlewild & Soakzone can use this fact by posting park news, attraction information, weather, events, and fun park facts. Currently, Idlewild is already present on Facebook, so we won't have to start from scratch. The volume of posts will remain constant, with one post per day in the off-season from November to April and 3 to 5 posts per day during the season from May to October. Idlewild & Soakzone could benefit from developing an Idlewild blog offering millennial Facebook users timely content consistent with how they use Facebook. The main content change is to offer Facebook users