We live in a rapidly changing world with different value chains. Traditional ways of life are continually fading and modern value orientations are beginning to take shape. Value orientation is influenced by several aspects of modern society. However, socio-economics has played a major role in the formation of modern value systems and orientations. Family is the most fundamental factor which also played a major role on the way individuals behave and conduct themselves. This article will evaluate Beck's book to establish how modern value orientations are expressed and their impact on social behavior as well as individual behavior. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay Value orientation can be defined as the individual's preference or position when allocating resources or making decisions between themselves and others. This determines the level of dedication one has to the interests of others rather than personal achievements. People have varied value orientations, so they behave differently towards others and form varied relationships with the people they engage with. Value orientations have been widely studied in order to understand people's behavior towards family and friends. This is because people tend to behave differently when dealing with people belonging to the mentioned categories. Traditionally, value orientations were based on mutual respect and societal goals. People's behavior was primarily guided by their culture (Lauder & Beck, 2006). This does not apply to modern value orientations. In the contemporary world, people mainly focus on their individual interests. This has given rise to an aspect of competition rather than collaboration within the community. Unfortunately, competition has as many disadvantages as it promotes development. Competition promotes hatred and self-centeredness. Individuals often perform tasks alone and benefit alone. From a traditional perspective, modern value orientations would be confused with selfishness and narcissism (Lauder and Beck, 2006). Unfortunately, modern dynamics have greatly contributed to these value orientations. Businesses, organizations, family members, and school systems all compete to be better than their colleagues. This results from the development of educational programs and technology, enabling individuals to realize their potential to be more productive and eliminate cultural barriers (Lauder and Beck, 2006). It is this liberalization which constructs the new value orientations which are present today. Some of the value orientations include: Individualistic Orientation People who have developed these value orientations care about their individual outcomes. When they make decisions, they think in the direction that will only benefit them and they hardly care about the well-being of others. This category of people tends to focus only on their bottom line and hardly interfere with or help others. Their decisions and actions, however, can indirectly affect other people. Competitive Orientation Like individualists, competitors also strive to improve their achievements while minimizing other outcomes. Competitors are often aggressive because arguing is seen as a win-lose position. It is for.