Table of ContentsIntroductionThe NFL's Unique ApproachAdvertising AnalysisConclusionWorks CitedIntroductionThe Super Bowl, an annual spectacle celebrated for its intense football action, has also gained wide recognition for its iconic advertisements. These commercials hold a special place in the hearts of viewers because they not only entertain but also become a topic of conversation long after the game is over. Companies are vying for the coveted slots during Super Bowl commercial breaks and are ready to invest huge sums of money to guarantee their place in this advertising extravaganza. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay Super Bowl commercials are a league of their own. They aim to stand out from the clutter, make a memorable impact and resonate with a diverse audience including both passionate football fans and casual viewers. It's no wonder that, according to CNBC, the Super Bowl host network is charging a whopping $5.25 million for a simple 30-second commercial during the championship game. Although this may seem like an exorbitant investment for such a short period of time, it often proves very profitable from a business point of view. The NFL's Unique ApproachAmong the myriad of commercials gracing the Super Bowl airwaves, one stood out as particularly noteworthy: the NFL's 100th season. celebration campaign. The NFL, an institution that has been a cornerstone of American sports for a century, decided to mark this historic milestone in a distinctive and engaging way. The commercial begins with the formality of a ceremony but quickly takes an unexpected turn when a soccer ball appears as the center of attention. This unexpected twist sets the stage for an exuberant and joyous display of footballing prowess. Athletes, past and present, converge to revel in the simple pleasure of playing with the ball. What might seem like a simple wrestling game reveals its depth upon closer examination. The NFL's 100th season celebration ad isn't just a spontaneous ball game; it’s a carefully crafted homage to the league’s rich history. As the athletes play with the ball, attentive spectators will notice that their actions are much more than just fun and games. The ad incorporates iconic moments from these athletes' careers, transforming the playful interaction into a tribute to their individual achievements. For example, the ad pays tribute to Odell Beckham Jr.'s remarkable one-handed catch, a defining moment in his career. This decision not only celebrates individual achievements, but also honors the legacy of the NFL. The inclusion of iconic former athletes like Terry Bradshaw and Michael Irvin highlights the enduring history of the league and the passing down of football tradition to subsequent generations. To fully appreciate the significance of the NFL's 100th season celebration, it is essential to understand the historical significance of the league. Established on August 20, 1920 in Canton, Ohio, the NFL has been the cornerstone of American sports for nearly a century. Its popularity extends far beyond national borders, attracting millions of viewers from around the world. While regular season NFL games typically attract around 20 million viewers, the Super Bowl takes this phenomenon to another level. The championship game, held annually in February, attracts an average of about 100 million viewers. ThisA staggering number means the Super Bowl attracts the attention of five times as many viewers as regular season games. The Super Bowl serves as the focal point of the NFL, capturing a huge and diverse audience. Recognizing this unique opportunity, the NFL strategically chose to air its 100th anniversary commercial during a Super Bowl commercial break. This move not only allowed the NFL to engage its existing fan base, but also provided the opportunity to reach new and potential viewers. From a marketing perspective, the move was a smart one, as it aimed to expand the league's future audience. By airing its celebratory ad during the Super Bowl, the NFL spoke not only to its devoted fans, but also to the countless viewers watching the spectacle of the game itself. This strategic approach maximized the reach and impact of the ad.Advertising AnalysisThe NFL 100th Season Celebration ad is a masterful blend of entertainment and storytelling. Rather than adhering to a single theme, it integrates various elements to create an engaging and memorable narrative. The commercial features an ensemble of A-list athletes and celebrities, leveraging their star power to complement the overall feeling of fun and excitement. As we delve deeper into analyzing the ad, it becomes clear that it effectively incorporates elements of pathos and ethos. While the ad exudes an exuberant, carefree atmosphere, the deeper emotional resonance lies beneath the surface. It subtly taps into viewers' emotions by featuring retired NFL athletes returning to the field, evoking nostalgia and sentimentality. This layer of emotion broadens the ad's appeal and resonates with a diverse audience. The success of the NFL's 100th season celebration ad can be attributed in part to Peter Berg's fine directing. He skillfully weaved elements of entertainment, nostalgia and emotional resonance to create an ad that transcends traditional advertising. Berg's direction effectively incorporated pathos and ethos, enriching the narrative and message of the ad. Although the ad exudes a general sense of fun and camaraderie, it's Berg's ability to tap into deeper emotions that sets it apart. The sight of retired NFL athletes relishing the game, as if transported to their glory days, strikes a chord with viewers. This emotional layer adds depth and breadth to the ad's appeal, making it accessible to a wide range of audiences. The NFL's 100th season celebration ad received universal praise, particularly on social media platforms. Viewers from diverse backgrounds and interests found something to admire in this unique commercial. It resonated with football fans, sports fans and even those who generally paid little attention to the NFL. The ad's success was not limited to its ability to entertain, but also extended to its reach. It has been viewed over 100 million times, a milestone in media and advertising. This achievement underscores the ad's profound impact and cements its place in the annals of Super Bowl advertising history. Conclusion The NFL's 100th season celebration ad during the Super Bowl is a masterful work of marketing and storytelling. By incorporating elements of nostalgia, joy and an ensemble of athletes and celebrities, it succeeds in engaging the audience on many levels. The decision 2019,.