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  • Essay / Kennedy's Inaugural Address: Emotional Appeal and Impact

    When John F. Kennedy won the 1961 election by just eighty-six electoral votes, the world was spellbound. As he took the podium in Washington DC, preparing to deliver his inauguration speech, everyone was listening to what he had to say. As he began to speak, everyone heard his words and soon, people were calling it one of the best-written inaugural speeches ever written. Kennedy was able to connect with our country by using an emotional appeal to successfully get his message across. Whether you're a hawk, a dove, or somewhere in between, John F. Kennedy saw you and seemed to speak directly to you during his inaugural address. It is for this reason that as he spoke, the world listened and began to take notice of our new President of the United States. By creating an emotionally compelling speech, Kennedy went from an approval rating of just fifty-one percent to skyrocketing to an approval rating of seventy-six percent, all with his inaugural address . As Kennedy began his speech: "Let it be known from this time and place, To friend and foe alike, that Kennedy could have had his head in the clouds while giving this speech, no man could have accomplished everything he undertook in such a short time, but that wasn't the question. As Kennedy stood on that podium in Washington DC and the whole world listened to him, they weren't listening to every fault they could find. They were looking for someone to stand there and make them hear what they had been missing for so long now. And as he finished his speech, he did. Kennedy was able to look at every American, whether a hawk, a dove, or anywhere in between, and connect with them. The newly elected President of the United States successfully took to that podium and made an enduring emotional appeal to the citizens of this country that swung their support even further in favor of Kennedy and united us behind a common man and a cause common, the improvement of the situation. This