Nike: Market Segmentation, Market Target, and Market Positioning Beaverton, Oregon. This company is one of the world's leading suppliers of sports shoes and a leading manufacturer of sports equipment. For Nike, their target market includes athletes and primarily young adults. Nike has improved its products over the years by making them more comfortable and lighter, allowing consumers to wear their products for longer without having to experience foot pain. Nike offers its customers a wide variety of shoe types and colors, and they mainly focus on lifestyle, running, or training shoes. Apart from shoes, they also sell different types of sports equipment, clothing, backpacks, pads and soccer balls. Nike's mission is to do its best to develop human potential and strives to positively impact its customers in different communities. Nike is also opening its stores all over the world to serve a wider range of people. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the Original Essay Market Segmentation Nike customer segments include four categories which are demographic, geographic, psychographic and behavioral market segmentation. For demographic segmentation, Nike has included different age groups, genders and financial status of its target customers. Nike has separated its products by different age groups, mainly between 15 and 55 years old, and by gender. There are three types of categories, men's products, women's products and finally children's products, which allows customers to be better served and have a better shopping experience. To meet everyone's needs, Nike also promotes sales, reduces price changes to reduce costs or gives a discount on the product. For example, Nike would hold sales during Singapore's Big Sale to attract more people as some customers might not be able to afford the price before the discount. For geographic segmentation, Nike has its stores all over the world and understands that different countries have different cultures and living habits. Nike has launched different products in different countries to meet the needs of regional customers. For example, in winter, Nike produces sneakers and clothing that can protect against the cold, unlike Singapore which only has one season, summer. Nike's psychographic segmentation is that they offer their customers a variety of products that match their interests and meet their standards. Nike has its mission statement “To bring inspiration and innovation to all athletes around the world” and based on this mission statement, they do their best to meet the needs of their customers. This allows Nike to find out what its individual customer prefers, because not all customers who buy Nike like to play sports, that's why psychographic segmentation gives Nike ideas to produce different types of products for buyers in based on their own preferences. For example, young adults prefer Nike shoes mainly because it is a high-quality lifestyle and they would like to follow the trend. Finally, in terms of behavioral segmentation, Nike provides benefits to customers as they provide an active lifestyle with shoes,..

Essay / Nike: Market Segmentation, Market Target, and Market Positioning Beaverton, Oregon. This company is one of the world's leading suppliers of sports shoes and a leading manufacturer of sports equipment. For Nike, their target market includes athletes and primarily young adults. Nike has improved its products over the years by making them more comfortable and lighter, allowing consumers to wear their products for longer without having to experience foot pain. Nike offers its customers a wide variety of shoe types and colors, and they mainly focus on lifestyle, running, or training shoes. Apart from shoes, they also sell different types of sports equipment, clothing, backpacks, pads and soccer balls. Nike's mission is to do its best to develop human potential and strives to positively impact its customers in different communities. Nike is also opening its stores all over the world to serve a wider range of people. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the Original Essay Market Segmentation Nike customer segments include four categories which are demographic, geographic, psychographic and behavioral market segmentation. For demographic segmentation, Nike has included different age groups, genders and financial status of its target customers. Nike has separated its products by different age groups, mainly between 15 and 55 years old, and by gender. There are three types of categories, men's products, women's products and finally children's products, which allows customers to be better served and have a better shopping experience. To meet everyone's needs, Nike also promotes sales, reduces price changes to reduce costs or gives a discount on the product. For example, Nike would hold sales during Singapore's Big Sale to attract more people as some customers might not be able to afford the price before the discount. For geographic segmentation, Nike has its stores all over the world and understands that different countries have different cultures and living habits. Nike has launched different products in different countries to meet the needs of regional customers. For example, in winter, Nike produces sneakers and clothing that can protect against the cold, unlike Singapore which only has one season, summer. Nike's psychographic segmentation is that they offer their customers a variety of products that match their interests and meet their standards. Nike has its mission statement “To bring inspiration and innovation to all athletes around the world” and based on this mission statement, they do their best to meet the needs of their customers. This allows Nike to find out what its individual customer prefers, because not all customers who buy Nike like to play sports, that's why psychographic segmentation gives Nike ideas to produce different types of products for buyers in based on their own preferences. For example, young adults prefer Nike shoes mainly because it is a high-quality lifestyle and they would like to follow the trend. Finally, in terms of behavioral segmentation, Nike provides benefits to customers as they provide an active lifestyle with shoes,..

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