Exporting Culture in South Korea Builds EconomyFrom Korean pop stars to dramas, South Korea has it all. It seems that there is not a single Asian country that has not been completely submerged by the Korean wave, the Chinese term given to South Korea in reference to the export of its culture. What started as an Asian sensation, the Korean Wave is now beginning to spread globally, placing South Korea among the leading countries known for its export of culture. Between music, television, and video games, South Korea's economy is growing rapidly as the world continues to fall in love with its entertainment industry. Korean Pop MusicA mix of Western and Eastern music, Korean pop, or Korean pop, has exploded as fans drool. about the idols, their dance moves and their combination of Asian culture with Western hip-hop verses, Euro-pop choruses, rap and even dubstep. Korean pop emerged in Asia, quickly becoming popular in China, Japan, Singapore, Taiwan, Vietnam, and many other countries (John Seabrook, 2012). The Korean wave continued to spread across the East to more western countries like Saudi Arabia, Iran and others, which were quickly attracted by the fan base (Clair Weber, 2014). For most Western citizens, however, Korean pop was unheard of until Psy, a Korean rapper, released his equestrian dance music video, “Gangnam Style,” in July 2012 (Joohee Cho and Sungeun Lee, 2012 ). Psy, also known as Park Jae-sang, is the first-ever Asian to reach the top of the UK music charts and number two on the US music charts. This exposed the West to Korean pop and opened the door to other Korean artists and South Korea (Chen Tian, ​​2014). Not only are Korean cosmetics gaining popularity due to dramas, but Korean cuisine has also spread its wings. In China, fried chicken and beer became extremely popular thanks to the drama You Who Came from the Star. Customers waited in line for three hours to buy fried chicken and beer at different restaurants, which caused revenue to soar compared to the previous year's revenue (Chen Tian, ​​2014). Korean dramas have become so popular that South Korea tourism has several drama-centric tour packages. One such tour package is a two-day, one-night tour package focused on visiting the sites of the drama Boys over Flowers. This tour package has been extremely popular since 2009. Other tours include visiting the sites of Winter Sonata, Beethoven Virus and My Lovely Kim Sam Soon (Good Morning Tours, 2010).