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  • Essay / Childhood obesity in Kazakhstan and the influence of junk food...

    Nowadays, in the busy world, fast foods, snacks, sweets, prepared breakfasts, etc., all this industry of Junk food and easy to prepare food influence our traditional food habit. Result: obesity. A study by the Center of Disease Control showed that since 1980, a third of the adult population has been overweight and, according to the World Health Organization (WHO), 170 million children under the age of 18 are overweight. overweight. The obesity epidemic is alarming not only for adolescents, but also for children. Increased mortality and heart attacks, blood pressure and other types of diseases could lead children to an unsatisfactory life. In Kazakhstan, the obesity rate increased from 0.09 to 0.61% (Watson, K. and Roberts, B., 2012). It has been analyzed that childhood obesity has several causes, including food advertising, which is the most influential. In the present article, childhood obesity in Kazakhstan and the influence of advertising on food marketing will be presented. According to experts, it is possible to stop or prevent obesity by controlling what your children watch and where they eat. The following article will focus on the task of proving that fast food advertisements have a determining influence on childhood obesity and suggest possible ways to solve the problem. The practical research part will consist of two sections. The first section is a questionnaire part, the second is an observational part. All practical work will be provided to Kazakh children, especially citizens of Almaty. There is a certain limit to having effective work and available data. As previously stated, the first part of the practice will take place with adults and the second part with children. The data for this article will be assembled from the questionnaire on...... middle of paper ......e change in their weight. Finally, the “Magic Bullet” theory was proven. Each viewer receives hundreds of pieces of information from television. In this case, children receive information about unhealthy foods. The participants were aged 12 to 13 and were unconsciously manipulated by the advertisements. Kazakhstan is a very young country. The future of our country is our young people. Obese and sick young people cannot lead the country to success. On average, fit people are 3 to 4 times more productive than fat people. We need to fight childhood obesity by replacing bad habits with healthy ones. There must be a week of promoting healthy living, competitions, etc. Ads from the junk food industry must show that they can harm people's bodies. There must be a committee that controls advertisements very strictly. As Kazakhstan is a developing country, there is an opportunity to invest in the healthy food sector..