On the decision of HKCC and HKIC to withdraw from the project, HKCC and HKIC applied selfishness to utilitarianism, ethics, virtue and shareholders to judge the situation. As assumed, HKCC and HKIC are ready to launch an investment project involving the discovery of several endangered species (“designated area”). Although the project underwent extensive assessments and analysis by the EIA, local residents and other stakeholders remained strongly opposed to it. HKCC and HKIC hope to invest continuously and serve as a point of view to their shareholders on how to maximize profits within legal guidelines. HKCC and HKIC investment shares have the moral right to produce, under the laws of Hong Kong, in-depth assessments and analyzes by the EIA and their long-term, receive a paramount profit. (Selfishness – business ethics p. 100 and shareholders' point of view) - 124 Before proceeding with the project, HKCC and HKIC negotiated with all stakeholders and decided to withdraw from the project. The director of HKCC and HKIC before making the decisions considered the ethical responsibilities to benefit the stakeholders at the expense of local residents and other stakeholders and ethically equal to their responsibilities to the shareholders. HKCC and HKIC use the I-Thou relationship with local residents and other stakeholders who respect the human dignity perspective. The director of HKCC and HKIC understands that continuing with the investment project will harm shareholder confidence and reputation. Overall, stakeholders pay attention to company reputation. Once the company's reputation is damaged by misconduct or negative events, stakeholders are most directly affected by poor performance and will see a corresponding change in their understanding of...... middle of paper .... ..ethical assessment of insider trading is not entirely controversial, Christina addresses insider trading that has broken trust and defrauded other stakeholders. Insider trading affects real investors, being denied benefits and causing injustice to society as a whole. Additionally, the ethical issue is Christina's loyalty to the company when she has conflicts of interest with her company. Christina fills more party attendees to avoid entertainment expenses exceeding the budget and affect her loss to support the balance and can follow the company's internal rules because Christina knows that HKPC does not have rules to define precisely right or wrong in action as long as within legal guidelines. (Selfishness – Business Ethics p.100, Company Loyalty - Cengage Advantage Books Business Ethics – Seventh Edition P. 386-181 & Insider Trading) – 222