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  • Essay / Advertising on television, radio or billboards - 529

    Advertising on television, radio or billboardsWe are constantly surrounded by advertising. Whether it's TV commercials, radio commercials or a billboard on the road. Television is the most powerful and expensive advertising medium. The TV day is broken down into morning, noon, evening and late night. The time is set according to the Eastern, Pacific standard. Morning and noon are usually filled with local shows, game shows and soap operas. Evening and late-night screenings of family films, romance films, children's films and adult films. Prime time is the most expensive time to advertise, and it's the time when the majority of people watch television. Fall is the most expensive time to advertise because that's when network programming begins. During this time, children are going back to school, the holidays are here and what better time to advertise since many people are buying things for the occasion. Then, at the end of summer, things pick up and the cycle begins again. Radio Most of us listen to the radio in our car, at work or at home. This is why...