For each of the business models, identify 2 companies*, one that is a "clicks-only brick" and one that is a "clicks-only". or "pure play". Briefly comment on the differences you observe in their approaches to doing business on the Internet. Business model is the way of doing business through which a company can sustain itself. The two business models I chose were the advertising and brokerage models. In the advertising model, the company I proposed for “bricks to clicks” was Nytimes and for “Clicks only” was Google.com. The second model was the brokerage model and the company I suggested for “bricks to clicks” was ChemConnect and for clicks only, paypal.com. “Clicks only” applies to business models that rely primarily on the Internet. On the other hand, “bricks to clicks” applies to business models that rely primarily on the provision of goods and services through retail locations and the Internet. The advertising model is an extension of the established media distribution model, messages on the web often take the appearance of banner advertisements (small icon containing...