Culture JammingFirstly, we will discuss the term culture jamming and the term can be defined as the way in which people or groups resist consumerism and corporate advertising. Culture jamming is not a new phenomenon; it has been around for decades; however, it is quite difficult to determine when it appeared. Naomi Klein, in “No Logo: Taking Aim at Brand Bullies” has been defined as “the practice of parodying advertisements and hijacking billboards in order to radically alter their messages” (Klein, 2000: 280). Additionally, the term was coined in 1984 by the audio collage group Negativland. The group used the words “the cleverly reworked billboard… directs the audience to reflect on the company's original strategy” (Klein, 2000: 281). In relation to the above definition, other scholars have provided a definition of what culture jamming is. For example, Mark Dery in The Pyrotechnic Insanitarium defines it as “media piracy”. We live in a society where advertising plays an important role in our lives. By being inundated with products and brands that encourage ...