I. Introduction: Strategic Profile and Case Analysis ObjectiveNetflix, Inc. is an American on-demand Internet streaming provider founded by Reed Hasting and Marc Randolph in 1997. Behind this multi-billion dollar company, there is a unique story of how Hasting, the One of the Netflix founders came up with the idea for Netflix. The idea to start a video-by-mail rental business came to him because he was forced to pay late fees for an overdue copy of Apollo 13. After realizing that no one had yet offered this business model, he then sold his business. Pure Ateria Software and invested 2.5 million in a new company called Netflix. In September 1999, Netflix introduced a new concept that allows them to offer flat-rate, unlimited rentals with no late fees, called the monthly subscription concept (O'Brien). The problem Netflix faces currently is that it is a hypercompetitive market with a very high threat of new entrants. By analyzing their strategic management and strategic competitiveness, we will formulate and implement the best strategic action for Netflix to achieve above-average performance. Netflix's business strategy is to dominate costs with a variety of products and services that allow them to generate revenues of up to $4.37 billion in 2013 (Hastings and Wells). What makes Netflix different is better because its subscribers can select, receive and watch/stream unlimited content for 8.99 per month. The fact that this market is not yet heavily regulated and there is not much capital required to enter the market means that anyone in an Internet service company could become a new competitor to Netflix .b. The market that Netflix currently competes in is indeed a fast-cycling market. To compete in this type of market, Netflix must continue to be middle of paper......another large scale company in the market.BibliographyHastings, Reed and David Wells. “Netflix, Inc. – Annual Report.” Financial report. 2013. http://web.archive.org/web/20140308004838/http://ir.netflix.com/secfiling.cfm?filingID=1065280-14-6&CIK=1065280.Nemcick-Cruz, Margie. SWOT Analysis of Netflix – Strengths and Weaknesses. Valuation too high. December 11, 2013. http://obvious-stock-picks.blogspot.com/2013/12/netflix-swot-analysis-strengths-and.html. April 4, 2014. Noren, Eric. Digital business models. January 21, 2013. http://www.digitalbusinessmodelguru.com/2013/01/analysis-of-netflix-business-model.html. April 4, 2014. O'Brien, Jeffrey M. Wired News. December 2002. http://archive.wired.com/wired/archive/10.12/netflix.html?pg=2. April 2, 2014. Stelter, Brian. “Netflix takes an important step and elevates its vision.” The New York Times, October 21 2013.