Red Bull Mission Statement “We are committed to upholding Red Bull standards, while maintaining the leadership position in the energy drinks category by providing superior customer service , in a very efficient and cost-effective manner. We create a culture where employees share best practices dedicated to coaching and developing our organization as an employer of choice" (Ramos, 2012) Mission• Build a strong relationship with people to make this mission a reality ( Adams, 2011) • Develop their market in Asia and Europe (Adams, 2011) Slogan “Red Bull gives you wings” (Ramos, 2012) Vision “Respect Red Bull standards, while maintaining the leading position in the energy drinks industry and providing superior customer service in a very cost-effective and efficient manner.” (Asidu, 2013)PeopleRed Bull has 8,966 employees worldwide, in 165 countries (Asidu, 2013)PlanetRed Bull cares about the environment and understands the importance of being an environmentally friendly company. In addition, Red Bull recycles its cans and at Red Bull “energy is never lost, it is simply redistributed” In addition, Red Bull cans are light and 100% recyclable (Mayer, 1878)BenefitIn 2013. , Red Bull sold 5.387 billion cansSales:• India (+55%)• Japan (+32%)• Turkey (+18%)• Scandinavia (+16%)• Russia (+13%) • Brazil (+12 %)From 2012 to 2013, Red Bull Company's profits increased from 4.930 billion euros to 5.040 billion euros Product portfolioWhat does Red Bull contain?• Caffeine• Taurine• B vitamins• Sucrose• Glucose• Alpine. spring waterRed Bull Company offers 4 products1 Red Bull energy drink (Mayer, 1878) 2 Red Bull without sugar (Mayer, 1878) Red Bull without sugar is correct...... middle of paper ...... whistle for Rock star and Glucuronolactone for Red Bull. PromotionRed Bull relies on its events and wing team. Team Wings is a group of young women who drive mini Coopers, carry backpacks filled with Red Bull, and hand out coolers filled with free (Red Bull) drinks. In its early days, Red Bull gave cans to club DJs and left "empty cans on tables in trendy bars and pubs, as well as in trash cans outside some nightclubs" (Normally Kumar 6). Red Bull is also doing nothing to dispel absurd rumors that one of the active ingredients in its products, taurine, comes from bull semen. The rock star relies more on prices than street promotion. Gas stations regularly offer special deals on Rock Star, such as 2 for $3 or 3 for $5. The rock star also uses the same strategy as Red Bull by asking his models to distribute energy drinks and merchandise during sporting events..