Precisely because of this evolution and development, but above all for its social function, various media have established their own rules of conduct or code of ethics, not to restrict the freedom of expression and expression of ideas of communicators who serve as opinion leaders, but to allow a healthy coexistence between those involved in the communication process, from the sender of the message to the recipient of that here, the “respectable” public, the messages of consumption. Considering that freedom is not exercised without responsibility, the media, their owners and their workers, to have the great privilege of sending their messages, written and audiovisual, society generally contracts with it a certain number of responsibilities, d commitments and duties. The responsibility of society requires that the media assume with particular care their duty to inform, entertain, guide and contribute to education, culture and science. Such tasks should be understood as a service. Regardless of whether they perform such tasks or not, the media can be consolidated, institutionalized and