Nicholas G. Carr has written numerous articles on technology. Some of his work includes: Does it matter? Information Technology and the Corrosion of Competitive Advantage, and The Great Shift: Rewiring the World, from Edison to Google. One of Carr's realizations, "Is Google Making Us Stupid," persuades the reader to believe that the Internet is taking over the human mind. The title of the article raises a difficult question for readers. Using a familiar film scene and arguments integrated with relevant analogies, images and metaphors; Carr casually and acceptably leads his audience to a reasonable response. At the very beginning, Carr uses pathos to make us feel more connected to his argument, and not just on a casual level. He also uses the unsettling computer scene to worry us and/or make us uncomfortable. This way, readers will understand that what he says is important and needs to be changed. The scene is also a form of foreshadowing of the seriousness of what he is going to talk about. Carr's careful use of pathos simplifies the audience's sympathy for his confusing focus, restless habits, and struggle while enlivening his persuasion with images like tripping over hyperlinks. and jet skiing on a sea of ​​words. Ethos appeals not only to the narrator's self-awareness, but also to the comparison of his state with related bloggers and personal academic contacts. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay A simple yes to the title of the article, which ends with a call for a more absolute picture of how Internet use affects thinking. For this, Carr relies on the logos of scientific research. Carr also uses evidence from various scientific studies to prove the change in reading habits among people. Instead of skimming through pages and pages of text to see if anything useful is present, users of search sites skim and skim through headings and select to look for information that appears to be important. Carr uses this hint to show that although people have the ability to read long texts to research properly, they are more likely to skim through them, which may be evident due to short attention spans. In his description of the Internet, Carr explains why it affects humans. It leaves technology like a virus that absorbs our commands, injects us with information, then disperses and expands our focus. However, before dismissing the Internet as a man-made pest gone wild, Carr makes a final appeal to ethos by discussing the possible benefits of this means of rapid reporting as well as its own worrisome shortcomings. Carr also frequently uses personification when talking about the Internet. He simply calls it "the Net" and describes the things it can do, like "reprogram us" and influence our minds. This makes the Internet seem like a greater threat to its readers. Carr uses imagery and metaphors at the end of the second paragraph on page 962 comparing our mind to a diver or a jet skier. This makes his argument more applicable and easier for his readers to understand. He frequently cites professional writers or professors and leading universities to show that he really knows what he is talking about. Carr also uses a quote from Maryanne Wolf to show that the way people read and think has changed. Wolf says the emphasis on productivity can weaken.