Communication is key. The study of communication is much more complex and deeper than the simple function of conversation. Communication takes many forms, from spoken and written words to commonly overlooked nonverbal cues. In life, each person will communicate differently. However, effective leaders must learn to perfect these different forms of communication and be able to apply them in appropriate situations. A leader's success depends on their ability to communicate as a whole. The intention and focus of this article is to show how the importance of nonverbal communication affects a leader's credibility and success. Of all communications, nonverbal is the most important. In order to understand how the use of nonverbal communication affects a leader's success, it is first essential to recognize what nonverbal communication actually is. Nonverbal communication does not focus on the words themselves, but rather on the physical expression of a message. It is imperative to recognize that nonverbal communication can significantly influence the direction of a message (Knapp, Hall, and Horgan). Nonverbal cues are always powerful indicators of what the communicator means and feels. These cues include: eye contact, gesticulations, posture, paralanguage and overall facial expression. However, this is just the tip of the iceberg. In reality, nonverbal communication also incorporates spatial relationships, artifacts, and appearances. Additionally, environmental elements, such as seating, layout, and setting, have a strong effect on leadership and credibility. Environmental elements can greatly influence the outcome of communication. For this reason, smart leaders pay special attention to their office... middle of paper... theirs? Non-verbal leadership and credibility would not be properly recognized and no true master would be defined. In conclusion, much of everyday communication with others takes place nonverbally. Much of it is unconscious, and understanding this is the key to leadership today. With a deeper understanding of nonverbal communication and how to correctly apply these learned functions, leaders emerge. With many decisions to make and various contributions to evaluate, the pace of leadership has surely quickened in today's world. The intellectual and physical demands on leaders have been exaggerated and intensified. Using all nonverbal components as a whole is the key to distinguishing a leader from the ordinary individual. Nonverbal communication is a powerful tool for establishing, building and maintaining credibility and leadership..