Today we are in the 21st century and people do not find time to come and interact with each other. Social media helps connect with social networking sites through which people can now stay far away and still stay connected. Apart from this, media like Facebook creates a loyal connection between the product and the individual, which leads to significant advertising opportunities. Similarly, other social media such as blogs create a platform to post a comment on any event that needs to be made public and can also be used as a promotional technique for customer adoption as well as promotions . Now users acquire followers and followers and direct them to your social media page. These media have a competitive advantage over other popular public media like television because there is a time lag between the social event and when it is broadcast. This research paper focuses on strategies that can take this mode of viral marketing beyond normal social media in today's times. As a result, it can also help you build your community strong enough to make your marketing and purchasing initiatives effective. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original EssaySocial media marketing refers to the process of attracting traffic or attention to a website through social media sites. Social media marketing programs typically focus on efforts to create content that attracts attention and encourages readers to share it on their social networks. A company message spreads from user to user and likely resonates because it appears to come from a trusted third-party source, as opposed to the brand or company itself. Therefore, this form of marketing relies on word of mouth, which means it generates earned media rather than paid media. Social media has become a platform easily accessible to anyone with access to the Internet. Increased communication between organizations promotes brand awareness and, often, better customer service. Additionally, social media provides a relatively inexpensive platform for organizations to implement marketing campaigns. The different social media supports/platforms: Twitter, Facebook, YouTube, Google+, blogs. Social networking sites allow individuals to interact with each other and build relationships. When products or companies join these sites, users can interact with the product or company. This interaction feels personal to users because of their previous experiences with interactions on social networking sites. Social media sites such as Twitter, Facebook, Google Plus, YouTube, Pinterest, and blogs allow individual followers to “retweet” or “repost” comments made about the product being promoted. By repeating the message, all of the user's connections can see the message, thus reaching more people. Social networking sites act as word of mouth. Because product information is disseminated and repeated, more traffic is driven to the product/company. Through social media sites, products/businesses can have conversations and interactions with individual followers. This personal interaction can create a feeling of loyalty among subscribers and customers.potential customers. Additionally, by choosing who to follow on these sites, products can reach a very narrow target audience. Mobile phone usage has also become an advantage for social media marketing. Today, many cell phones have social networking features: individuals are informed of everything that is happening on social networking sites through their cell phone, in real time. This constant connection to social media sites means that products and businesses can constantly remind and inform their followers of their capabilities, uses, importance, etc. As mobile phones are connected to social media sites, advertisements are always in view. Additionally, many companies now attach QR codes to their products to allow individuals to access the company's website or online services with their smartphones. In the context of the social web, engagement means that customers and stakeholders are participants rather than spectators. Social media in business allows everyone to express and share an opinion or idea throughout the company's journey to market. Each participating customer becomes part of the marketing department, as other customers read their comments or reviews. The engagement process is therefore fundamental to successful social media marketing. ADIDAS: In 2007, Adidas and its agency Carat created a social media experience for soccer players. Adidas pitted two different types of cleats against each other and asked people to “choose sides.” The content aimed to foster an environment for friendly discussion and debate on Adidas' two elite football boot models, Predator and F50 TUNIT. Visitors to the community were given the opportunity to align themselves with a product “team” and offer feedback in support of their preferred model. The community included content about Adidas professional soccer players on each "team", rotating product views, downloadable graphics, forum discussions, a link to additional product information, and a link to the Adidas Mexico Footbol profile page. BETTY WHITE: Social media sites can have a big impact on the outcome of events. In 2010, a Facebook campaign surfaced in the form of a petition. Users have virtually signed a petition asking NBC Universal to have actress Betty White host Saturday Night Live. Once signed, users forwarded the petition to all their subscribers. The petition went viral and on May 8, 2010, Betty White hosted SNL.PRESIDENTIAL ELECTION: The 2008 presidential campaign had a huge presence on social media sites. Barack Obama, Democratic candidate for president of the United States, used Twitter and Facebook to differentiate his campaign. Her social networking site profile pages were constantly updated and interacted with her followers. The use of social networking sites allowed Barack Obama's campaign to access email addresses posted on the social networking sites' profile pages. This allowed the Democratic Party to launch email campaigns soliciting votes and campaign donations. LOCAL BUSINESSES: Small businesses also use social media sites as a promotional technique. Businesses can track individual uses of social media sites in the region and announce special offers and offers. These can be exclusive and in the form of “get a free drink with a copy of this tweet”. This type of message encourages other locals to followthe company on the sites in order to obtain the promotional offer. In doing so, the company is better seen and promotes itself. TWITTER TACTICS: Twitter allows businesses to promote their products on an individual level. The use of a product can be explained in short messages that subscribers are more likely to read. These messages appear on subscribers' home pages. Messages may link to the product's website, Facebook profile, photos, videos, etc. This link offers subscribers the opportunity to spend more time interacting with the product online. This interaction can create a loyal connection between the product and the individual and can also lead to greater advertising opportunities. Twitter promotes a product in real time and attracts customers. FACEBOOK Facebook profiles are more detailed than Twitter. They allow a product to provide videos, photos, and longer descriptions. Videos can show when a product can be used as well as how to use it. These can also include testimonials, as other subscribers can comment on product pages for others to see. Facebook can link to the product's Twitter page and send event reminders. Facebook promotes a product in real time and attracts customers. As marketers see more value in social media marketing, advertisers continue to increase their sequential social media ad spend by 25%. Strategies for Expanding Reach with Sponsored Stories and acquiring new fans through Facebook ads continue to increase spending on the site. The study attributes 84% ​​of “engagements” or clicks to Likes that link to Facebook advertising. Today, brands are growing their fan base by an average of 9% per month, increasing their fan base by twice as much per year. BLOGS: Blogs allow a product or company to provide longer descriptions of products or services. The longer description may include reasoning and uses. It may include testimonials and links to and from Facebook, Twitter and many social media pages and blogs. Blogs can be updated frequently and are promotional techniques to retain customers. Other promotional uses include acquiring followers and followers and directing them to your social media pages. SOCIAL MEDIA MARKETING TOOLS: In addition to search tools, many companies provide specialized platforms/tools for social media marketing, such as tools for: Social media monitoring; Aggregation; Social Book Marking; Marking social analyses; Automation of reports; Social Media Blog; Marketing validation. IMPLICATION ON TRADITIONAL ADVERTISING MINIMIZATION OF USE: Traditional advertising techniques include print and television advertising. The Internet had already surpassed television as the largest advertising market. Websites often include a banner or pop-up advertisements. Social media sites do not always contain advertisements. In exchange, products have entire pages and can interact with users. Television commercials often end with a spokesperson directing viewers to visit the product's website for more information. Print ads are also starting to include barcodes. These barcodes can be scanned by cell phones and computers, directing viewers to the product's website. Advertising begins to move viewers from."