Making more money by giving away free products is not a new concept to know. If you live in the United States, you must have heard or visited Costco. The world's second largest retailer, with 750 stores in 10 countries and annual sales of $126 billion in 2017, it is a force to be reckoned with. If you visit one of its branches, you are sure to find tables at the end of the aisles offering food samples. You will see many customers purchasing the products they sampled even though they had no intention of doing so when they first entered the store. So why is Costco doing this? The simple answer is that it leads to sales. Say no to plagiarism. Get a Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get an Original EssayIn terms of marketing, offering samples is one of the steps in creating a successful sales funnel and when Costco can to do it successfully, you, as a creator Artists in the digital world can certainly do it too. Sales funnels have come a long way. From being focused solely on online businesses, they have expanded their reach and now anyone with something to sell can use it. So if you're wondering I'm a content creator and sales funnels are basically useless to me, think again because they work even if you don't have a product to sell. Bloggers, video producers, photographers, pretty much anyone who creates content online, rejoice! Because sales funnels are a great way to sell your digital products by increasing the average order value of each customer. The end point of any business, whether online or offline, is to sell your expertise and make a profit. There are two ways to do this. One is to focus all your energy and resources on acquiring new customers and the other is to focus on your existing customer base and ensure that they become your valuable customers in the long term. Sales funnels are a great way to do this. Let's give a simple example to help you understand the sales funnel better. As a content creator, you may not be selling a tangible product, but you're always ready to achieve a goal. Maybe you want people to buy your eBook or you want more traffic to your site in order to get more sponsors, it's very unlikely that every person who visits your site will end up purchasing your product. This is why you need to design your strategies. so that your visitors move from the first visit stage to the last purchase stage. In between, you can complete as many levels as you want, like asking them to sign up for a mailing list or offering them a free sample, there are many ways to get them down to the final level: get profits. Above all, when creating a sales funnel, always ask yourself this question. Is my offer really wanted? If it doesn't offer anything new or beneficial to potential customers, why would they buy it? A good idea is therefore to do a live launch to attract maximum attention. For example, a live webinar is a good idea to sell you digital products like online courses, Lightroom presets, lettering grid, audio products or the latest software. Even if sales are inconsistent at first, your visitors will be ready to move down the funnel...