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  • Essay / Google Analytics Case Study - 1210

    Barker, S. (2015). Your step-by-step guide to A/B testing with Google Analytics. Retrieved March 11, 2015 from http://blog.crazyegg.com/2015/06/02/ab-testing-google-analytics/2.Cheng, J. (2014). Exclude certain IP/country/region/city traffic from Google Analytics reports. Retrieved March 11, 2015, from http://www.jeriffcheng.com/exclude-certain-countryregioncity-traffic-google-analytics-reports.html3. Conover, A. (2016). What Google Analytics can do for your business. Retrieved March 7, 2016 from http://pointofsale.com/On-Managing/What-Google-Analytics-Can-Do-for-Your-Business.html4. Cutroni, J. (2009). Segmentation options in Google Analytics. Retrieved March 10, 2016 from http://cutroni.com/blog/2009/04/21/segmentation-options-in-google-analytics/5. Fettman, E. (2013). The Google Analytics Funnel Survival Guide. Accessed March 10, 2016, from https://blog.kissmetrics.com/conversion-funnel-survival-guide/6. Kaushik, A. (2010). Web Analytics 2.0: the art of online accountability and the science of customer centricity. Indianapolis, IN: Wiley.7. Ledford, J.L., Teixeira, J., & Tyler, M.E. (2010). Google Analytics (3rd ed.): Wiley Publishing,