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  • Essay / Hospitality Industry - 704

    The Use of E-Commerce in Hospitality IndustryAs in current times, all sectors are booming whether it is manufacturing, education, etc., one of them is the hospitality industry which is one of the growing sectors in India. at today's time. It is a generator of employment and a source of foreign exchange for the country, in addition to being an economic activity that helps in local and foreign currencies for the country. It is one of the sectors which has a great contribution to the GDP (gross domestic product) of the country, it contributed Rs. 2.17 trillion or you can also say that around 2% of the GDP. In the following study “exploring the determinants of the use of e-commerce in the hotel industry in Thailand: an empirical study” carried out by Pongsak Hoontrakul and Sunil Sahadev in the following study they conducted a study among 95 hotels in several places in Thailand and according to them, the use of e-commerce is now very famous because according to them, hotels established in less developed places use the Internet more than well-established hotels. developed area because hotels in well developed areas have a well assembled network and availability of wholesalers and travel agents and they can afford to ignore the use of internet to some extent, but the scenario is different in underdeveloped places because they don't do that. have a lot of choices and the market is also not so big that they can have agents or any other choices. The new establishment is more inclined to use the Internet than the old establishment and it is also seen that the use of ICT resources has also brought positive value to the hotels and it has also been found that the hotels which use ICT have a level high dependence on e-commerce. In the following study "e-commerce and the hotel/resort industry"...... middle of article.... ..a company only wants to recruit experts using this service and it is very difficult to find experts in this field.4. Lack of security: A customer is always afraid that the payment he makes might go to a fake guy because nowadays there are many websites and emails that a person comes across but all the mails or websites are not authentic, it can be fake too who only wants to exploit.5. Difference in thinking: While preparing a website, the hotel only thinks about ways to attract customers and how they can exploit the customer whereas a customer only wants to see the hotels in which he can choose according to his needs.6. Not everyone can benefit from it: not all hotels can benefit from e-commerce, because some small hotels do not have the financial means to be able to afford this type of service for their benefit..