PART 1 PROJECT OBJECTIVES AND OVERALL RESEARCH APPROACH (1064 words) 1.1 Introduction I have selected topic 8 which is “An analysis and evaluation of the business and financial performance of an organization over a period of three years.” period” for my research and analysis project. The organization chosen here is a pharmaceutical company named “Beximco Pharmaceuticals Ltd.” » (BPL) and decided to carry out a commercial and financial analysis between the periods from January 1, 2010 to December 31, 2012.1.2 Reasons for choosing the subject and organizing the project (320) I worked as a financial analyst in a credit rating agency where my responsibilities include analyzing and evaluating a company's performance including both financial and non-financial performance. I have developed expertise on this specific topic from my work and my ACCA qualification. This is why I believe I have the necessary skills as well as the enthusiasm to conduct my research on this topic. Besides that, this research would also help me in my upcoming career. Moreover, analyzing the financial performance of a company serves as a useful tool for various stakeholders and facilitates investment decisions to a large extent. The pharmaceutical industry in my country is growing at a rapid pace and I am very keen to understand the reasons in more depth. behind. I decided to carry out the analysis on a local pharmaceutical company and chose BPL, a leading pharmaceutical company in Bangladesh. Since BPL is one of the leading companies and trades its shares on the stock exchange, it has collected a wide range of information. available to the public, whose availability played a vital role in the decision to choose this company...... middle of paper ...... I decided to do a ratio analysis using four ratios (profitability, liquidity, gearing and investor) to analyze the financial performance of BPL. The ratios were then used to compare with those of a major competitor. This made it easier for me to understand BPL's performance over the past three years by comparing it to a major competitor. To analyze the business position of BPL, I spent a significant part of my time in selecting the appropriate business model and ultimately gave more preference. towards a SWOT analysis including strength, weakness, opportunity and threat. However, I correctly considered the limitations of the model. For other non-financial factors, I studied the company's core values ​​and achievements and decided to analyze the results in areas such as quality control, customer satisfaction and corporate social responsibility. the company...