Research Overview The Airbus A380 model is truly one of the most ambitious projects undertaken by the company in recent years, setting a new benchmark in commercial aviation, both for itself as well as for its competitors. The giant, for all its dimensions and payload capabilities, boasts about a 20% increased efficiency in its fuel-to-seat ratio compared to other aircraft. This makes the A380 one of the most fuel efficient and environmentally friendly aircraft of its time, due to reduced fuel combustion, resulting in less carbon dioxide production compared to to his size. Emirates Airline called this “the most significant advance in reducing fuel consumption and emissions in four decades”. Economically, the Airbus 380 is capable of carrying more passengers on each flight, creating savings while maintaining capacity. These technological advances ensure that the equilibrium quantity for flights will be lower than before, as its supply increases. In turn, this could mean increased revenue for the commercial aviation industry for years to come. However, it is worth noting that despite all its hype and sales strategies, demand for this supposed technologically disruptive masterpiece has seen a decline in recent years. According to John Leahy, Airbus' chief commercial officer, demand for the A380 is expected to "slow down". This study will show the trends as well as some of the reasons for them. Identified variables Dependent variable(s): A380 demand in Asia for the next two decades. Airbus, as mentioned earlier, has taken its advancements in the commercial industry to the next level and set a new benchmark for both itself and its competitors...... middle of paper .... .. Reassessment of the A380. Aviation Week and Space Technology, 14. Retrieved from http://www.aviationweek.com.ezproxy.libproxy.dberau.edu/awin/ArticlesStory/tabid/975/Status/IPAddress/Status/IPAddress/Default.aspx ?IPAddress=Default.aspx&keyWord=A380+demand&id=%2farticle-xml%2fawx_05_14_2013_p0-578682.xml.Sean Broderick. (2014, January). The A380 might have a brighter future, after all. Aviation Week & Space Technology, 12. Retrieved from http://www.aviationweek.com.ezproxy.libproxy.db.erau.edu/awin/ArticlesStory/tabid/975/Status/IPAddress/Status/IPAddress/Default.aspx? IPAddress=Default.aspx&keyWord=A380+demand&id=%2farticle-xml%2fAW_01_27_2014_p12-653095.xml.Walesairforum. (2013, January). Airbus will stabilize production rates of the A320, A330 and A380 this year. Retrieved from http://walesairforum.wordpress.com/2013/01/28/airbus-to-stabilize-a320-a330-a380-production-rates-this-year/.