Jamiko VernerInstructor: Lynnea KingEng.1023/2/14Nike: “Just Do It – Possibilities” In today's world, Nike has become one of the organizations the most popular in the world. Nike controls the sports world and almost every sports sport uses Nike as a sponsor or sponsor in some way, but that hasn't always been the case. The Nike company began with two partners named Bill Bowerman and Phil Knight, selling Japanese sports shoes in America. Their small business then turns out to be the growing Nike business. The company's reputation began to grow and develop faster and faster and in the 80s and 90s it took off. Nike really started to grow once they signed one of the greatest basketball players of all time, Michael Jordan. When Michael signed with Nike, the company's popularity increased significantly. In today's world, Nike technology is leading a new generation with the slogan "Just do it". To accompany this great success, there are also many criticisms of Nike. Some say Nike sweatshops in the 1990s and abroad treated many workers poorly and had terrible working conditions. Nike has moved many of its factories overseas so it can pay its workers much less and keep its offshore production costs extremely low. Nike sportswear is at the top of the market using the slogan "Just do it" because Nike does a great job using sports icons to sponsor them, like Lebron James, and they do a great job advertising on their billboards and advertisements, making them interesting and inspiring. Nike does all of this in the “Just Do It” commercial. Nike does a really good job of making the viewer feel a part of the ad. When you look... middle of paper... make the most of the opportunities. Nike uses many different advertising techniques and shows many of them in the "Just Do It" ad. They lead viewers to believe that they can be whatever they want and do whatever they want. All the tools are there, all it takes is commitment and dedication. Almost all of the world's famous people didn't start there; it took many hours in the gym, office, studio or lab to get there. Nike, in advertising, aims to motivate viewers to find their philosophy and be the best at it. True, but the only reason for the ad is for viewers to do it while wearing Nikes. The only reason they made this commercial or any of their commercials was to promote their clothing and be at the top of the market. At the end of the day, it's all about money and Nike's revenue. After all, money makes the world go round.