In body modification and body image, Bradley University found that although women make up the majority of people having cosmetic procedures, the Use of cosmetic procedures by men has increased by twenty percent since 2000. Bradley University also found that among American students, sixty women and forty-two men had been pierced. The most common places pierced were the ears, nose, tongue, eyebrows, lips, nipple, navel and genitals. About ten percent of Americans have tattoos, and although scarification is not as common as tattoos and piercings, it is becoming an increasingly visible practice in the United States..