They continue to offer products that adhere to the imagined organization's brand while adapting to the needs and desires of consumers. However, Target is not successful in part of its plan. Target continues to receive consumer complaints about the quality of its clothing lines. Some reviews say that after one wash it looks like they wore it for a month and others say their clothes rip within a few wears. I personally experience this problem with their shoe lines. The stockings would rip in just a few months, rather than if I had Nikes they would last for years. The argument could be that you get what you pay for and the low cost makes that predictable, but Target should pay more attention to identifying quality issues and finding a way to scale it to its ranges without increasing costs too high. the brand