Del Rio was established in 1933 and is located in California. Its owners are Bob and Maria. Del Rio is an agricultural business selling processed canned and fresh produce. Both owners have the same agricultural experience, which is why they carry out this activity. They run Del Rio successfully. When the world was going through a Great Depression, many businesses were struggling to survive. However, Del Rio Foods, Inc. was in stable condition even though it was not making much money. From 1987 to 1990, their income statement shows that their net income increased steadily each year. The CEO's goal is to expand his business to the East Coast. Del Rio acquired a few farms and built them as a main facility and distributor. A joint venture was established with a few wholesalers and retail stores. Additionally, factories in Cape Fear and Wilmington were purchased to increase productivity. The mission statement, SWOT analysis and action plan are discussed in more detail. The CEO's vision is to go as far as the East Coast. Bob plans to purchase additional farmland to grow more fresh produce to increase sales. This will welcome new customers, suppliers, retailers and wholesalers. Additionally, there will be more job offers to the public. People will find positions in different departments or whatever position they are able to hold. The more people there are to work, the faster the work gets done. Of course, Del Rio will get more business from its customers, retailers and wholesalers when they see that this company is the only one that gets the job done quickly. Bob also wants to remodel, repair and keep his plants neat and clean. After making some improvements, it will build comp...... middle of paper compartments where needed. Their strategy and vision for the company will determine where everyone will focus their efforts. The CEO must create a company culture. Its culture will determine what people should do and what they should not try. He can decide who stays, who goes, and how the work will be accomplished. Culture starts with the boss. He can decide how he wants people to act and start modeling that behavior publicly. STOPPED HERE…!!! :)Capital allocation. Every dollar you raise and spend should produce more than $1 in return for the company, otherwise it's a waste of money. Learn to make these judgments. Hiring and firing. The job of leaders is, above all, to build a team and a culture. Hiring and firing are essential skills. Read, take courses, and review past hiring successes and mistakes. Do everything you can to hone your abilities.