IntroductionAdvertising is an important genre in virtually all contemporary societies. It is closely linked to the social economy, business development, market operation, foreign trade and the daily lives of citizens. It is ubiquitous and widely distributed in newspapers, magazines, newspapers, television, radios, posters, etc. We may often be annoyed by advertisements, but sometimes we may find them extremely useful. Regardless, advertising has played and plays an important role in this business era. To persuade consumers to buy the product, to make people remember its brand, or to persuade them to watch or do something, advertisements must possess the selling power. -- the desire to purchase the product; and advertisements should have merit---memory value, which refers to the effect of advertisements which can impress consumers a lot and remind them of the good qualities and benefits of the promoted product. In other words, successful advertisements must attract consumers' attention through their attention value and readability. So, advertisers usually adopt various strategies to achieve this. Many advertisers prefer to use intertextual techniques. The application of intertextuality in advertising can skillfully suggest the quality of the promoted product, make readers think about things related to the product, and reduce the distance between the product and readers. Intertextuality means a network of interdependence in which the interpretation of each text relies on other texts. Advertising texts are considered to be devoid of any independent meaning. So far, there is a lot of research to discuss the forms and functions of inter...... middle of paper ......Reader. Cambridge: Cambridge University Press. Kristeva, J. (1969). Semiotic. Paris: Seuil, 69. Kristeva. J. (1980). Desire in language: a semiotic approach to literature and art. New York: Columbia University Press. Li Yangwei. (2008). On intertextuality in advertisements --- From the perspective of memetics. Unpublished master's thesis. Guangdong: Guangdong University of Foreign Languages.Shenghuan Xu. (2005). The study of memes and intertextuality in literary works. The Journal of Jinan University, (1): 59-67.Xin Bin. (2000). Intertextuality in a critical perspective. Suzhou: Suzhou University Press. Xiong Xiaocan. (2007). Exploring intertextuality in commercial advertisements --- A memetic approach. MA unpublished. Thesis. Chongqing: Southwest University. Yang Quanhong. (1997). The study on English translation. Technological translation in China, (1): 20-23.