According to the 2013 annual report, Apple was $170.91 billion in net revenue, a year earlier at $156.508 billion, an increase of 9.2%; net profit of 37.037 billion US dollars, a year earlier to 41.733 billion US dollars, down 11.3%. Apple sold 33.8 million iPhones per quarter, up from 26.9 million last year, or about 32 million more than analysts expected on average. Fourth quarter sales in accordance with the geographic breakdown as follows: Cook said that Apple's retail stores and distribution channels are in the market to invest in China, iPhone sales increased by 50%. In addition to major cities, Apple also plans to open China stores in other cities. For example, Apple recently opened a new retail store in Chongqing. By product division, the fourth quarter of 2013: iPhone sales of 33.8 million, up from $26.9 million, innovation in the history of the September quarter, the best sales record; iPhone and related products and services revenue of $ 19.51 billion in the last quarter of $ 18.154 billion, up from $ 16.645 billion, a growth of 7%, an increase of 17%; iPad sales of 14.1 million units, up from 14 million last year; iPad and related products and services revenue was $ 6.188 billion, $ 6.374 billion last quarter, compared with $ 7.133 billion, fell 3 percent, down 13%; Mac computer sales of 460 million units, up from 4.9 million last year; Revenue from Mac computers and related services was $5.624 billion, $4.893 billion last quarter, up from $6.617 billion, up 15%, down 15%; iPod revenues of $573 million last quarter to $733 million, from $820 million, fell 22 percent, down 30 percent; iTunes, software and services sales of $4.26 billion, $3.99 billion last quarter...... middle of paper......, the new Retina MacBook Pro, Mac Pro, OS Apple is expected to see more growth in the first quarter of fiscal 2014. However, Apple has not made overly optimistic expectations. Apple expects revenue for the next quarter to be $55 billion to $58 billion, according to cap expectations, Apple's revenue growth in the next quarter is only 6.4%. Analysts generally believe that Apple should return to rapid growth, developing a new product category has become very necessary. Apple CEO Cook promised to launch a new product category during the fiscal 2014 earnings analyst meeting, but did not disclose further details. If you can develop new products, Apple should return to the path of strong growth.